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New products that would have debuted at Expo West
“A lot has gone into creating Humm Zero,” said Jamie Danek, co-founder and chief executive officer of Humm Kombucha. “We’ve created something very special with Humm Zero that delivers the same signature quality, benefits and taste that our original kombucha is well-known for, while providing people with a zero-sugar, low calorie, refreshing beverage that will leave you feeling fantastic.”
Product Reveals and Rebrands
Humm’s latest innovation is a potential game-changer for the kombucha category: Humm Zero is a sugar-free kombucha available in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade. The product — which contains 10 calories per 11 oz. can and has a suggested retail price of $2.99 — is made by allowing the base brew to ferment until all sugar has been consumed, then adding plant-based sweeteners, including monk fruit and allulose.
Humm Zero is a Shelf-Stable, Zero Sugar Drink with Probiotics
Humm Kombucha is introducing Humm Zero as a low-calorie, zero-sugar drink that comes in a canned format. The shelf-stable kombucha beverages set themselves apart from other varieties of the fermented, probiotic-rich wellness drinks that are sold by the bottle. In place of sugar, the portable Humm Zero cans contain a plant-based sweetener and share the benefits of vitamins and probiotics.
Humm Breaks New Ground in the Kombucha Category with Zero Sugar, Shelf-stable Line
Humm Kombucha is tapping into consumer demand for low and no sugar options in the beverage aisle with the launch of an industry first: shelf-stable, zero sugar kombucha that it hopes will attract new consumers into the category.
Humm Announces Launch of Zero Sugar Kombucha Line
Sugar is an essential ingredient in brewing kombucha, but that doesn’t mean consumers have to drink it. That’s the proposition behind Humm Zero, the new sugar-free line from the Oregon-based kombucha brand that’s set to launch in select markets and on Amazon in April. The product will be sold in 11 oz. single-serve cans ($2.99 SRP) and 4-packs ($9.99) in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade.
Humm Kombucha Launches Category Changing Humm Zero
Humm Kombucha, the world’s most drinkable kombucha, today unveils the brand’s newest innovation, Humm Zero, a Zero Sugar, low calorie, shelf-stable kombucha. In making the impossible, possible, Humm Zero was created in response to consumer demand for lower sugar options that don’t sacrifice great taste.
Food & Drink Technology
Humm Kombucha launches ‘category changing’ Humm Zero
Humm is tapping into the demand for natural drinks with the unveiling of the brand’s newest innovation, Humm Zero, a zero sugar, low calorie, shelf-stable kombucha. In making the impossible, possible, Humm Zero was created in response to consumer demand for lower sugar options that don’t sacrifice great taste.
By now, most everyone has tried kombucha! This probiotic, fermented drink has seen skyrocketing popularity stateside in the last decade. Humm Kombucha is innovating with their line of 13 unique kombucha flavors! We tried out the Mango Passionfruit and Hopped Grapefruit flavors and we were very pleased. Humm Kombucha uses a patent-pending fermentation process that allows them to avoid the usual trial-and-error that can come with the usual temperamental process.